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The “Customer Love” Effect

Posted on22. Jun, 2009 by Andrew Dumont.

Tony, the CEO of Zappos said it best, “The first dollar spent towards marketing should be spent on customer service.” We all know it, the greatest form of advertisement is word-of-mouth. But, how do we achieve it? How do we build evangelists for our brand? The answer is simple, amazing customer service. That’s it.
The game has [...]

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