Andrew Dumont | An Innovative Look Into The World of Marketing

What Makes A Successful Person?

Posted on 02. Dec, 2009 by Andrew Dumont.

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While sitting here, I began to think about why some people fail and others succeed. What was the turning point for the bum on the street or the high paid exec? Is it a matter of personality traits, intelligence, childhood upbringing, monetary backing or something completely different? Look around, at the people you believe are [...]

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The Rise of Power Jeans – A Clarification

Posted on 16. Nov, 2009 by Andrew Dumont.

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I recently hit a huge milestone… a quote in the Wall Street Journal. The WSJ has been the top of the pops for me since I was a kid, while others read Dr. Suess, I was reading the Money and Investing section of the journal (obviously I was a weird kid). The quote was in [...]

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I’m a College Grad, Now What?

Posted on 11. Aug, 2009 by Andrew Dumont.

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It’s that time of year, people are graduating. Many friends of mine have recently made the ultimate post-high school step and now posses their ticket to the “real world”, a college degree. But there’s one problem, they don’t know what the hell to do with it.
The excuses are what you’d expect, “the economy stinks,” “I [...]

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The “Customer Love” Effect

Posted on 22. Jun, 2009 by Andrew Dumont.

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Tony, the CEO of Zappos said it best, “The first dollar spent towards marketing should be spent on customer service.” We all know it, the greatest form of advertisement is word-of-mouth. But, how do we achieve it? How do we build evangelists for our brand? The answer is simple, amazing customer service. That’s it.
The game has [...]

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PR 101: Getting Started

Posted on 05. Jun, 2009 by Andrew Dumont.

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When working in a startup, you learn very quickly just how scarce cash is. Every decision you make, from furniture to salaries, has to cycle through the thought process of ROI, and public relations is no exception. After chatting with several different pr firms, we discovered that the average cost per month for the services [...]

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Transparency as a Marketing Tool

Posted on 29. May, 2009 by Andrew Dumont.

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So, how much of my personal life should be exposed in business? It’s a question that’s been thrown around more and more lately. My answer… all of it.
With the advancement of social networks like Facebook and Twitter to mainstream use and the power of search engines like Google and well… Google, it’s safe to say [...]