Public Relations | andrewjdumont.com

The Apple Effect

Posted on05. Feb, 2010 by Andrew Dumont.

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How does Apple do it? How do they build hype around a product that isn’t even in existence, how do they congregate the top names in press on a moments notice, how do they make everything they release so damn irresistible?
Aside from their products being absolutely amazing, the answer is this: They know how to [...]

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The Rise of Power Jeans – A Clarification

Posted on16. Nov, 2009 by Andrew Dumont.

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I recently hit a huge milestone… a quote in the Wall Street Journal. The WSJ has been the top of the pops for me since I was a kid, while others read Dr. Suess, I was reading the Money and Investing section of the journal (obviously I was a weird kid). The quote was in [...]

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PR 101: Getting Started

Posted on05. Jun, 2009 by Andrew Dumont.

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When working in a startup, you learn very quickly just how scarce cash is. Every decision you make, from furniture to salaries, has to cycle through the thought process of ROI, and public relations is no exception. After chatting with several different pr firms, we discovered that the average cost per month for the services [...]