Marketing | andrewjdumont.com

Lady Gaga… the Future of Advertising?

Posted on12. Mar, 2010 by Andrew Dumont.

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I never thought I’d find inspiration for a blog post from Lady Gaga, but alas, here it is. Known for her outrageous antics, mediocre music and shocking attire, Lady Gaga can now add a new descriptor, pioneer. Don’t ask how I came across her latest music video, but I did… and couldn’t turn away. As [...]

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Why I “Waste Time” Blogging

Posted on02. Mar, 2010 by Andrew Dumont.

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I was catching up with an old friend the other day when she said something that completely caught me off guard… she asked, “why do you waste time blogging?” As the words left her mouth, I didn’t quite know how to respond. I guess I had never really thought about it, it was just something [...]

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The Apple Effect

Posted on05. Feb, 2010 by Andrew Dumont.

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How does Apple do it? How do they build hype around a product that isn’t even in existence, how do they congregate the top names in press on a moments notice, how do they make everything they release so damn irresistible? Aside from their products being absolutely amazing, the answer is this: They know how [...]

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3 Tools Every Marketer Should Be Using

Posted on28. Jan, 2010 by Andrew Dumont.

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If you’ve done any form of marketing, you know how important numbers are to quantifying the success of a campaign. With everything you do, you’ve got to weigh the costs and benefits of each initiative you implement. Understanding that means having the right tools in place to make those decisions. During my time as VP [...]

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I’m a College Grad, Now What?

Posted on11. Aug, 2009 by Andrew Dumont.

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It’s that time of year, people are graduating. Many friends of mine have recently made the ultimate post-high school step and now posses their ticket to the “real world”, a college degree. But there’s one problem, they don’t know what the hell to do with it. The excuses are what you’d expect, “the economy stinks,” [...]

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The “Customer Love” Effect

Posted on22. Jun, 2009 by Andrew Dumont.

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Tony, the CEO of Zappos said it best, “The first dollar spent towards marketing should be spent on customer service.” We all know it, the greatest form of advertisement is word-of-mouth. But, how do we achieve it? How do we build evangelists for our brand? The answer is simple, amazing customer service. That’s it. The game [...]

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PR 101: Getting Started

Posted on05. Jun, 2009 by Andrew Dumont.

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When working in a startup, you learn very quickly just how scarce cash is. Every decision you make, from furniture to salaries, has to cycle through the thought process of ROI, and public relations is no exception. After chatting with several different pr firms, we discovered that the average cost per month for the services [...]

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Transparency as a Marketing Tool

Posted on29. May, 2009 by Andrew Dumont.

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So, how much of my personal life should be exposed in business? It’s a question that’s been thrown around more and more lately. My answer… all of it. With the advancement of social networks like Facebook and Twitter to mainstream use and the power of search engines like Google and well… Google, it’s safe to [...]