How does Apple do it? How do they build hype around a product that isn’t even in existence, how do they congregate the top names in press on a moments notice, how do they make everything they release so damn irresistible?
Aside from their products being absolutely amazing, the answer is this: They know how to [...]
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3 Tools Every Marketer Should Be Using
Posted on 28. Jan, 2010 by Andrew Dumont.
If you’ve done any form of marketing, you know how important numbers are to quantifying the success of a campaign. With everything you do, you’ve got to weigh the costs and benefits of each initiative you implement. Understanding that means having the right tools in place to make those decisions.
During my time as VP of [...]
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Do “Good Guys” Really Finish Last?
Posted on 25. Jan, 2010 by Andrew Dumont.
With the recent happenings settling in, I began to think about the timeless saying, “good guys finish last.” You hear it all the time, from family members to friends. But, is it really true that those who approach business with a lack of integrity, honesty and sincerity end up on top?
Sadly enough, yes. If you [...]
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Goodbye Tatango, on to the Next Chapter
Posted on 26. Dec, 2009 by Andrew Dumont.
As with all good things, they must come to an end. I have been terminated from Tatango, without reason and without warning, on Christmas Eve, no less. This obviously came as a shock to me and has left a fairly rotten taste in my mouth… but only for a minute or two.
Today, the next chapter [...]
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The Importance of Hustle
Posted on 19. Dec, 2009 by Andrew Dumont.
What’s the difference between winning and losing? Living the life you’ve always dreamed of or dreading the sound of your alarm clock? It’s a matter of hustle. A simple decision to work harder than everyone else. But what motivates a person to hustle? It’s not a switch that can be turned on or off. It’s [...]
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Project Management, From an Engineer’s Perspective
Posted on 12. Dec, 2009 by Andrew Dumont.
Over the past year, I’ve been taken through a crash course in the world of project management with the launch of Tatango 2.0 – from Scrum Methodology to Agile Software Development. For those of you that don’t know, project management in the tech world is the process of planning out necessary site changes, speccing out [...]
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What Makes A Successful Person?
Posted on 02. Dec, 2009 by Andrew Dumont.
While sitting here, I began to think about why some people fail and others succeed. What was the turning point for the bum on the street or the high paid exec? Is it a matter of personality traits, intelligence, childhood upbringing, monetary backing or something completely different? Look around, at the people you believe are [...]
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The Rise of Power Jeans – A Clarification
Posted on 16. Nov, 2009 by Andrew Dumont.
I recently hit a huge milestone… a quote in the Wall Street Journal. The WSJ has been the top of the pops for me since I was a kid, while others read Dr. Suess, I was reading the Money and Investing section of the journal (obviously I was a weird kid). The quote was in [...]
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I’m a College Grad, Now What?
Posted on 11. Aug, 2009 by Andrew Dumont.
It’s that time of year, people are graduating. Many friends of mine have recently made the ultimate post-high school step and now posses their ticket to the “real world”, a college degree. But there’s one problem, they don’t know what the hell to do with it.
The excuses are what you’d expect, “the economy stinks,” “I [...]
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The “Customer Love” Effect
Posted on 22. Jun, 2009 by Andrew Dumont.
Tony, the CEO of Zappos said it best, “The first dollar spent towards marketing should be spent on customer service.” We all know it, the greatest form of advertisement is word-of-mouth. But, how do we achieve it? How do we build evangelists for our brand? The answer is simple, amazing customer service. That’s it.
The game has [...]
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Goodbye Tatango, on to the Next Chapter
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Transparency as a Marketing Tool
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The "Customer Love" Effect
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I'm a College Grad, Now What?
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PR 101: Getting Started
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Andrew Dumont: Missy - A very insightful comment, it brings up a ...
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Missy: I think that the problem may not be laziness, it m...
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Brandon Carroll: Andrew - You are going places. One of my favori...
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About Andrew Dumont
Andrew Dumont is a 22 year-old entrepreneur, public relations pro and innovative marketer with nearly 3 years of experience in the startup world. As the past VP of Marketing at internet startup Tatango, Andrew has obtained an innovative knowledge-base in all things marketing. Continue reading...
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